ABC/Image Group LA In addition to her regular gig opening Sunday Night Football, NBC gave Carrie Underwood a special assignment this season: creating a new sequence to start the biggest game of them all.
“We were asked to come up with something special for the Super Bowl,” Carrie explains. “We knew we wanted the open to be as grand as the Super Bowl is, so I was really excited that NBC and Sunday Night Football kind of gave us control to be creative and go in and see what we could do.”
In the end, what Carrie came up with was so good, NBC wanted to include it in its Olympic coverage as well.
“We spent a couple of days,” Carrie recalls. “We went in and just gave it our all trying to figure out what would best set up something as amazing as the Super Bowl. After we turned it in, they loved it so much we were told, ‘The Olympics are gonna want this!’ So, that was just more incredible news because it certainly fits everything that the Super Bowl stands for as well.”
Carrie’s special open featuring her new song, “The Champion,” will premiere Sunday, February 4 before Super Bowl LII on NBC.
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