Brett Eldredge scores his third consecutive #1 hit this week with “Mean to Me,” but Brett’s creativity can’t be contained in his music. That’s why he’s one of country music’s most active artists on Twitter, Facebook, Instagram and now, Snapchat. Brett has posted off-the-wall observations and thoughts on Twitter for a few years now, but Snapchat allows him to capture wacky moments on video. Recently, Brett posted short clips of himself jumping in puddles during a Nashville rain storm and playing tennis with his camera-shy mom.
“I just want you to have a little bit of a different experience,” Brett tells ABC Radio of his social media strategy. “Yeah, it might be wacky, but instead of saying, ‘I’m going to the gym,’ or ‘I just had a great cheeseburger,’ I’m gonna say something way crazier than that.”
Brett doesn’t worry about his social media rubbing anyone the wrong way since he makes a point of not posting anything offensive.
He says, “I figured out that as long as you keep it mostly clean, you can get as weird as you want. As long as you keep it clean, just throw it out there. I have a huge imagination, so I just want to be random.”
Posting so much on social media benefit Brett’s songwriting, too
“It keeps me creative in my mind,” Brett says, “and I’m glad that people don’t think I’m completely insane.”
Of note, Brett is currently collecting ideas on how he should celebrate scoring his third #1 hit with “Mean to Me.” He went skydiving when “Don’t Ya” became his first chart-topper, and followed that up with a shark diving trip to the Bahamas to mark his second #1 hit, “Beat of the Music.” Fans can submit their ideas for his third celebration by tagging him on Twitter, @bretteldredge, using the hashtag #BrettsNextAdventure.
Copyright © 2015, ABC Radio. All rights reserved.