Sandbox EntertainmentThis holiday season, Kimberly Schlapman from Little Big Town wants you to lend a ham. The play on words is part of a campaign to inspire folks to donate food to feed hungry families.
“I’m excited to join Smithfield in their effort to lend a ham to those in need this season,” Kimberly says with a wink. “Since I was a little girl, Smithfield has always been a part of my family’s holiday tradition, and to now have the opportunity to help provide that to someone in need means the world to me.”
For every act of kindness posted on Twitter or the Smithfield Facebook page with the hashtag #LendAHam, the company will donate a serving of protein to a local food bank. Kimberly also teamed up with Smithfield to surprise Thanksgiving shoppers with $100 gift cards, in hopes of inspiring them to do good deeds themselves. You can see the video that captures Kimberly going undercover as a grocery cashier on YouTube.
The campaign goes through Christmas Eve, with Smithfield planning to donate up to a million servings to help feed the hungry this holiday season.
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