That is certainly one way to promote a new season.

Cole Hauser, who plays Rip Wheeler on Yellowstone, posted up the following on Instagram in advance of the Season 4 premiere this weekend.

Needless to say, this pic was well received.

Like “10,000 thirsty comments” well received.

Let’s take a look at some.

Thank you Jesus – cindilouwho11

Hot. Damn. – seersuckerandsaddles

RIP TO ANYONE HAS LAID EYES ON THIS PIC – ladyandleveret

My uterus just went from retired to fully awake – jess_van-essen

Holy Moses!!! Where has that picture been hiding?!?! Yee F**ing Haw!!! – heathergaskew (edited for corporate standards)

You know I have a heart condition right? Sweet Jesus have mercy!!! – liayshaknits

Oh, Hauser also did an interview with Cowboys & Indians that you can read here. There’s a whole spread of shots from the photographer of this particular pic, a guy named Emerson Miller. Who is probably being thanked profusely right now.

Yellowstone Season 4 comes out…FINALLY…on Sunday on Paramount Network.

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