Donn Jones/CMAKeith Urban has signed on as the first ambassador for the CMA Foundation’s new Music Education Matters campaign. He made the announcement at the CMA Music Festival’s Fan Fair X Thursday morning. In addition to donating 60 Keith Urban guitars to music programs sponsored by the CMA Foundation, Keith performed his new single, “John Cougar, John Deere, John 3:16” with local student musicians during the press conference.

He says, “There is nothing like seeing the genesis of the relationship between an instrument and a child or young adult. I’m so honored and proud that the CMA Foundation has given us this opportunity to be a part of something that can have such a positive effect on so many young lives.”

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