Image Courtesy BMLGReba has signed on as the face of the fourth annual Outnumber Hunger campaign this spring. Starting next month, Reba and several of her label mates will be featured on more than 60 million General Mills boxes, including Cheerios, Pillsbury, Yoplait and Nature Valley products. Through January 31, 2016, fans can help Feeding America secure five meals at their local food bank by entering the product code from those boxes at

Since its launch, Outnumber Hunger has helped secure more than 35 million meals for the 49 million Americans currently struggling with not being able to feed themselves.

Reba says, “I was raised to treat others with compassion. Knowing that one in six Americans struggle with hunger means my fans and people I see every day need help,” said Reba. “The Outnumber Hunger campaign is such a simple way to help your neighbors, so how could you not?”

Reba will headline a concert special, Reba and Friends Outnumber Hunger, featuring performances from Tim McGraw, Rascal Flatts, Florida Georgia Line, Eli Young Band, and Maddie & Tae. Look for the show to start airing on select local stations April 17 before airing on CMT April 18.

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