The Swon Brothers burst onto the national scene in a big way as contestants on NBC’s The Voice, but they knew that was no guarantee their debut single, “Later On,” would become a hit at country radio. Their coach on The Voice, Blake Shelton, made it clear they’d have to work very hard to earn their spot on those radio playlists.
The duo’s Zach Swon tells ABC News Radio, “You still have a lot of loyal fans, but getting the radio audience is a little harder task, and you have a lot to prove. I think that starts with the music. You gotta do something that connects with people or makes them feel something.”
Clearly, the fans and country radio love “Later On,” which is currently sitting inside the top 15 on the country chart. Getting that kind of exposure with “Later On” has really given a shot in the arm to the The Swon Brothers’ concerts, or “Swoncerts” as they like to call them.
“We know it’s paying off, ’cause now when we do shows, everybody sings it back to us,” Zach says, “and that’s the best feeling in the world.”
Fans can hear much more from The Swon Brothers when their self-titled debut album comes out next week.
Copyright 2014 ABC News Radio